Review of the 2011 Oscars commercials
Last night’s Academy Awards show isn’t getting great reviews, and neither are the Oscars commercials that cost advertisers $1.7 million each.Most of the Oscars commercials that aired were re-runs,...
View ArticleTaco Bell commercial gets down to the beef
Taco Bell has a beef with anyone claiming the fast-food chain doesn't serve its customers real meat – and that's the gist of a new Taco Bell commercial airing this week in national markets.In...
View ArticleTV commercial hot links: Tim Tebow, Susan Boyle, not-Kim Kardashian & more
The new Kobe Bryant commercial for Turkish Airlines has been released. Apparently Lakers' Armenian fans are not happy.Seen the new Kim Kardashian Old Navy commercial? Don't worry, no one else has,...
View ArticleM&M's Oscars commercial: Winning
Nielsen has released its report on the top Oscars commercials from this year’s show, and the numbers reveal that M&M’s knows what it takes to make a memorable ad.While the M&M...
View ArticleThe real deal behind those BigSpot.com commercials
OK, readers, I (sort of) took one for the team by responding to one of those BigSpot.com commercials.In case you haven’t seem them, these are really ads within ads.One begins as a commercial for...
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Zestra oil taking another shot at TV ads
After getting no love from cable networks with their last ad campaign, the makers of Zestra oil for women are shopping around a new TV commercial they hope will finally start getting some widespread...
View ArticleTV commercial hot links: Bon Jovi, fake Charlie Sheen, Ronald McDonald & more
The Vermont Department of Health thinks kids will stop smoking after seeing this anti-smoking TV commercial with teens in human-organ suits playing darts in a ’70s basement rec room....
View ArticleSnapple commercial puts bells, whistles on bottles
Like those "Best Stuff on Earth" Snapple commercials?You know the ones – with the assembly line guys, and the nosy office girl, and the guy in the safari outfit who goes hunting for better stuff....
View ArticleFlying blender Skittles commercial surprisingly less bizarre
The new Skittles commercial with the flying blender makes a surprising amount of sense for a brand that seems to pride itself on being the David Lynch of candy.In this Skittles commercial, a man is...
View ArticleBehind the scenes of the Geico cats and dogs commercial
Readers have had questions about the current Geico cats and dogs commercial, and the creative team at The Martin Agency was nice enough to send over some answers Friday.The car chase in the Geico dogs...
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31 things I learned from the 2013 Super Bowl ads
The underlying message of every Super Bowl ad is “buy our product because it will make your life better.” Or at least, that’s what the advertisers hope.But sometimes, the message gets lost in the...
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How much money did CBS make from 2013 Super Bowl ads? Try $220 million
Advertisers made it rain on CBS this year, spending an estimated $220+ million on Super Bowl XLVII ads to make us want their products.CBS reported that the average price of a 30-second Super Bowl...
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Where to vote for the best 2013 Super Bowl commercials
OK, I’m just going to say it: This was not a great year for Super Bowl commercials.There were a few that made me laugh, but nothing on the level of Darth Vader kid. The artsy dramatic...
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Highlights of the 2013 Grammy commercials
Chevrolet debuted a new ad slogan and CoverGirl trotted out a stable of stars in Grammy commercials during the award show’s broadcast Feb. 10.More than a dozen advertisers bought air time for the 55th...
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Gun control ads piling up in 2013
The politics of gun control are a hot topic for TV commercials this year, and MoveOn.org has added its voice to the fight with a gun control ad unveiled Feb. 15.The progressive activist group is...
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Preview of the 2013 Oscar commercials
Not sure whether to watch or to fast-forward through the Oscar commercials during tonight’s awards show?Maybe this will help you decide: You can expect to see about 9 minutes worth of Oscar...
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JCP Oscar commercial early winner of the 2013 Academy Awards show
Long-time sponsor JCP launched six new Oscar commercials during Sunday night's show.The ads were all part of JCP's "Yours Truly" campaign highlighting lines like Joe Fresh and Pearl by Georgina...
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Oscar commercial review: The winners and losers
Grey Poupon stole the night with just a single airing of its Oscar commercial.The upscale mustard brand revived the classic “Pardon me” commercial that first aired more than 30 years ago. Only this...
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JCP Oscar commercial song list
Curious about the songs used in the six JCP Oscar commercials from Sunday night?JCP spokesperson Kate Coultas was kind enough to provide the names of the songs used in each JCP Oscar commercial.They...
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Ace Metrix ranks McDonald’s and JCP most effective new 2013 Oscar commercials
Media analysis firm Ace Metrix released a sneak peak at its rankings of 2013 Oscar commercial effectiveness in an interview with Examiner.com Feb. 27.Among the top 2013 Oscar commercial performers...
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